Polar at a crossroads: where to go to one of the leaders?

Polar at a crossroads: where to go to one of the leaders?

Last time watching Polar, is not entirely clear how the brand is planning to develop: in the niche of sports gadgets he clearly closely, but do not have it, and among those who actively “goes to health care.”

Of course, the Polar is one of the leaders in the sports electronics, followed by still great reputation and products are selected by professionals. On the other hand: a chest strap H7 maintain the reputation is not so simple.

Polar at a crossroads: where to go to one of the leaders?

Recent company announcements as a hint that the Polar professional sports side. Still, the same A360 company positions have “for active”, and it is rather a fitness gadget, and even more “terrible”: the tracker activity.

And for the company, because it was more of an experiment: to make the first optics. At first, things did not go so smoothly: the standard stories with irritation … And then – bang – and Samsung launches bracelet even cheaper and cooler + GPS.

Polar at a crossroads: where to go to one of the leaders?

There was a hint of what the company will rise to the ranks of those who have decided to develop a niche of digital healthcare. The fight against obesity – an important issue of our time! Polar, both before him Fitbit, Withings, Runtastic, presented his intelligent scales. But, in fact, in addition to working in a closed system, in tandem with the same company trackers, no unique offering – no!

Trying to catch a wave and grab a piece, perhaps the most popular niche, the Polar makes the smart watch on Android Wear. But everyone who wanted to watch on Android Wear, a long time and they have learned to use their fitness opportunities. Why buy the M600?

Polar at a crossroads: where to go to one of the leaders?

Simply put, the recent actions of Polar give reason to suggest that the company is at a crossroads, or in thought: where to go, where more money and that is interesting to the user. Although the nearest competitors, seems to behave more radical and are ready to dictate to its customers, wherever they go.

Where would Polar, which has ceased to hold any obvious place, is – a mystery to all of us …